The Minister of the Environment of Brazil, Izabella Teixeira, participates this Saturday (March 26, at 8:30pm), in Rio de Janeiro, in the celebration of the Earth Hour. The initiative is promoted by WWF and encourages people to turn off the lights for one hour, in order to draw society's attention to the process of global warming.
WWF's Earth Hour is a global campaign inspiring governments, businesses, communities and individuals to take a stand against climate change. It is one of the largest environment campaigns in the history of the planet, successfully uniting the world towards taking collective action by switching off non essential lights for one hour.
Earth Hour was launched in Sydney, Australia, in 2007, where 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour. Just a year later, Earth Hour reached 370 cities and towns in more than 35 countries across 18 time zones, and the campaign shifted from a 'Sydney Event' to a 'Global Sustainability Movement'.
Since then, every year Earth Hour sets new standards and breaks its own records on mass participation and support. 2010 received participation from a record 1.3 billion individuals across 4,616 cities in 128 countries globally. Notable landmarks like Acropolis in Greece, Eiffel Tower in Paris, Hiroshima Peace Gardens in Japan, and Pyramids in Egypt switched off in support.
With information from the Earth Hour's website: www.earthhour.org
Redes Sociais